About this Vintage Print Ad
This advertisement promotes Pall Mall Gold 100's cigarettes, highlighting their good rich flavor and lower tar content compared to the best-selling short (70 mm) cigarettes. The ad emphasizes a balanced taste that is not too strong, light, or long, suggesting it is 'just right.' The ad also includes a Surgeon General's warning about the dangers of smoking.
- Brand: Pall Mall Cigarettes
- Product: Pall Mall Gold 100's
- Tagline: Not too strong not too light not too long tastes just right.
- Publication: Sports Illustrated
- Year: 1976
Objects in the advertisement: cigarette pack, hand
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