About this Vintage Print Ad
This advertisement announces Philip Morris's introduction of Merit and Merit Menthol cigarettes, highlighting a new 'Enriched Flavor' technology developed after twelve years of research. The ad emphasizes the low tar content (9 mg) and claims that Merit delivers as much or more taste than higher tar brands. It details the process of 'cracking' cigarette smoke to isolate key flavor ingredients, resulting in a natural, extra flavor. The ad also references taste tests where smokers preferred Merit over other low tar brands, and promotes both regular and menthol varieties.
- Brand: Merit Cigarettes
- Product: Merit and Merit Menthol
- Tagline: 'Enriched Flavor' discovery revealed for new low tar cigarette.
- Publication: Sports Illustrated
- Year: 1976
Objects in the advertisement: cigarette pack, cigarette pack
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