Brand
Marlboro Cigarettes
Product
Marlboro Red and Marlboro 100's
Publication
Sports Illustrated
Tagline
Come to Marlboro Country.
Year
1976
About this Vintage Print Ad
This advertisement features a cowboy riding a horse in a rustic, snowy landscape, evoking the rugged, independent spirit associated with the Marlboro brand. The ad promotes Marlboro Red and Marlboro 100's cigarettes, suggesting a lifestyle of adventure and freedom. The packs of cigarettes are prominently displayed in the foreground, and the ad includes a health warning from the Surgeon General.
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