Kodel (Eastman Chemical Products)
Contouré by Quality Mills Rugby Shirt (Kodel polyester and combed cotton)
Sports Illustrated
Contouré chooses Kodel, the fiber of American life.
1976
About this Vintage Print Ad
This advertisement promotes the Contouré line by Quality Mills, featuring a leisure placket Rugby shirt made from an interlock knit of Kodel polyester and combed cotton. The ad highlights the blend of high-priced European contemporary knits with American fit and affordability, emphasizing the easy-care nature of Kodel fiber. The ad targets consumers looking for stylish, comfortable, and reasonably priced sportswear.
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