About this Vintage Print Ad
This advertisement promotes the Contouré line by Quality Mills, featuring a leisure placket Rugby shirt made from an interlock knit of Kodel polyester and combed cotton. The ad highlights the blend of high-priced European contemporary knits with American fit and affordability, emphasizing the easy-care nature of Kodel fiber. The ad targets consumers looking for stylish, comfortable, and reasonably priced sportswear.
- Brand: Kodel (Eastman Chemical Products)
- Product: Contouré by Quality Mills Rugby Shirt (Kodel polyester and combed cotton)
- Tagline: Contouré chooses Kodel, the fiber of American life.
- Publication: Sports Illustrated
- Year: 1976
Objects in the advertisement: man, flag, shirt, belt, tree, building
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