About this Vintage Print Ad
This advertisement promotes GTE's Phone Mart, a new way for customers to select telephones. It highlights the ability to choose from dozens of different colors and styles to match personal taste or home decor, similar to choosing furniture. The ad emphasizes the ease of changing your phone as fashion changes, positioning phone selection as a stylish and customizable experience.
- Brand: GTE (General Telephone & Electronics)
- Product: GTE Phone Mart
- Tagline: Phone Mart—the new fashion in selecting phones.
- Publication: Sports Illustrated
- Year: 1976
Objects in the advertisement: man, telephone, shopping bag, suit
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