Brand
GTE (General Telephone & Electronics)
Product
GTE Phone Mart
Publication
Sports Illustrated
Tagline
Phone Mart—the new fashion in selecting phones.
Year
1976
About this Vintage Print Ad
This advertisement promotes GTE's Phone Mart, a new way for customers to select telephones. It highlights the ability to choose from dozens of different colors and styles to match personal taste or home decor, similar to choosing furniture. The ad emphasizes the ease of changing your phone as fashion changes, positioning phone selection as a stylish and customizable experience.
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