BMW
BMW 530i
Sports Illustrated
An engineer’s conception of a luxury car, not an interior decorator’s.
1976
About this Vintage Print Ad
This advertisement for the BMW 530i emphasizes the car's engineering excellence over superficial luxury. It highlights features such as a 3-liter fuel-injected engine, four-wheel independent suspension, solid steel passenger safety cell, dual disc-braking systems, and ergonomically designed interiors. The ad references a positive review from Road & Track magazine, calling the 530i one of the best cars in the world and the best sports sedan. The ad encourages readers to test drive the car to experience its performance and comfort.
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