Brand
Jean Patou
Product
Eau de Joy Atomiseur-Aerosol
Publication
Playboy
Tagline
New... A Joy Spray
Year
1972
About this Vintage Print Ad
Introducing the Eau de Joy Atomiseur-Aerosol by Jean Patou, marketed as the costliest perfume in the world. The ad highlights the luxurious nature of the product.
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