Brand
Gillette
Product
Gillette Techmatic Razor
Publication
The Saturday Evening Post
Tagline
We put a new gadget on our gadget.
Year
1968
About this Ad
This advertisement introduces the new adjustable Gillette Techmatic Razor, highlighting its innovative adjustable cartridge feature. The ad explains the evolution of the razor's design, emphasizing the convenience and safety of the cartridge system and the ability to adjust for different beard types. It appeals to both new and existing Techmatic users by showcasing the improved shaving experience.
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