About this Vintage Print Ad
This advertisement targets mothers concerned about their teenage daughters' nutrition, especially those who are dieting. It promotes General Mills Total Cereal as the only leading cereal that provides 100% of the minimum daily adult vitamin requirement in one bowl, as established by the U.S. Government. The ad includes a coupon for 5 cents off the next purchase.
- Brand: General Mills
- Product: General Mills Total Cereal
- Tagline: What's a mother to do... about vitamins...with a teen-age daughter who's forever going on a diet?
- Publication: The Saturday Evening Post
- Year: 1966
Objects in the advertisement: woman, teenage girl, scale, cereal box, coupon
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