About this Vintage Print Ad
This advertisement promotes a new kind of health insurance plan from Bankers Life and Casualty Company that pays generous cash benefits when you're sick or hurt, and also gives you money back if you stay healthy. The plan offers benefits for covered sickness or accidents, and if you don't need to use the benefits, you receive a refund when the policy matures. The ad highlights the security and peace of mind provided by the plan, which is part of the White Cross Plan and backed by the White Cross emblem. It also offers a free Blue Book with more information.
- Brand: Bankers Life and Casualty Company
- Product: Bankers Life and Casualty Company Health Insurance Plan
- Tagline: PAYS YOU FOR STAYING WELL
- Publication: The Saturday Evening Post
- Year: 1966
Objects in the advertisement: man, woman, child, party hat, envelope, paper, banner
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