About this Vintage Print Ad
A color cigarette advertisement shows a smiling couple in snowy ski gear, with the woman lighting the man's cigarette while he holds skis. The ad promotes Viceroy Filter Tip Cigarettes as specifically designed to deliver the taste smokers want in a filter cigarette: not too strong and not too light. A pack and cigarette are prominently displayed, along with the phrase about the filter delivering the right taste.
- Brand: Viceroy Cigarettes
- Product: Viceroy Filter Tip Cigarettes
- Tagline: Viceroy's got the filter for the taste that's right!
- Publication: Life Magazine
- Year: 1965
Objects in the advertisement: man, woman, skis, cigarette, lighter, snow, winter hat, goggles, gloves, cigarette pack
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