About this Vintage Print Ad
A black-and-white print ad urges shoppers to inspect garment labels before buying. It promotes the Sanforized and Sanforized-Plus trademarks as assurances against fabric shrinkage and as indicators of strong wash-and-wear performance, warning consumers not to trust vague claims that garments are 'the same thing.'
- Brand: Sanforized / Sanforized-Plus fabric labels
- Product: Sanforized and Sanforized-Plus fabric labels
- Tagline: Be suspicious!
- Publication: Life Magazine
- Year: 1965
Objects in the advertisement: man, glasses, shirt, clothing rack, garments, counter, paper bag
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