About this Vintage Print Ad
A color advertisement for Tab, a soft drink from The Coca-Cola Company, emphasizes that it has only one calorie per six ounces while keeping its flavor. The ad presents Tab as a celebratory, flavorful low-calorie drink and visually features a bottle of Tab alongside two ice-filled glasses in a formal toast setting.
- Brand: Tab by The Coca-Cola Company
- Product: Tab
- Tagline: How can just 1 calorie taste so good?
- Publication: Life Magazine
- Year: 1964
Objects in the advertisement: man in tuxedo, red jacket, bow tie, tab bottle, two glasses, ice cubes, tray, buttons
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