About this Vintage Print Ad
A black-and-white print ad for the Remington Lektronic II cordless shaver, positioned as a premium gift often bought by women for men. The copy emphasizes rechargeable battery operation, cordless convenience, no cords or lather, four adjustable comb tops, a large shaving head with 756 slots, 348 cutting edges, surgical high-carbon steel blades, a powerful motor, and a sideburn trimmer. The ad suggests women like what the shaver does for men, even if they do not use it themselves.
- Brand: Remington electric shavers
- Product: Remington Lektronic II cordless shaver
- Tagline: How come so many people spend a bit more to give this cordless shaver, yet never use one themselves?
- Publication: Life Magazine
- Year: 1964
Objects in the advertisement: cordless shaver, charging case, woman, gift box, bow
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