About this Vintage Print Ad
This ad promotes Guerlain Chant D’Aromes fragrance, emphasizing the extensive development process behind the scent: more than 450 experiments, five Guerlain perfumers, and seven years of work. The copy positions it as a rare classic fragrance and suggests it as a memorable Christmas gift that will be remembered for years.
- Brand: Guerlain
- Product: Guerlain Chant D’Aromes
- Tagline: It took more than 450 experiments five Guerlain noses (Jean-Pierre’s, Jean-Jacques’, Jean-Paul’s, Marcel’s, Raymond’s) and seven long years to make Chant D’Aromes an overnight success
- Publication: Life Magazine
- Year: 1964
Objects in the advertisement: perfume bottle, stopper, ribbon, text
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