About this Vintage Print Ad
A black-and-white print ad for the Fiat station wagon positions it as an attractive Italian alternative to American and German cars. The ad emphasizes its Italian styling and a long list of included features such as bucket seats, white wall tires, leatherette upholstery, dual electric windshield wipers, self-cancelling turn signals, heater, defroster, undercoating, safety belt anchors, courtesy lights, bumper guards, and an emergency tool kit. It promotes the car as the lowest-priced imported 4-door station wagon, priced at $1759, and mentions sales and service through the U.S. and Canada.
- Brand: Fiat
- Product: Fiat station wagon
- Tagline: Roman Wives Don’t Have to be Brainwashed
- Publication: Life Magazine
- Year: 1964
Objects in the advertisement: woman, car, umbrella, people, headscarf
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