About this Vintage Print Ad
A black-and-white print ad for the Fiat station wagon positions it as an attractive Italian alternative to American and German cars. The ad emphasizes its Italian styling and a long list of included features such as bucket seats, white wall tires, leatherette upholstery, dual electric windshield wipers, self-cancelling turn signals, heater, defroster, undercoating, safety belt anchors, courtesy lights, bumper guards, and an emergency tool kit. It promotes the car as the lowest-priced imported 4-door station wagon, priced at $1759, and mentions sales and service through the U.S. and Canada.
- Brand: Fiat
- Product: Fiat station wagon
- Tagline: Roman Wives Don’t Have to be Brainwashed
- Publication: Life Magazine
- Year: 1964
Objects in the advertisement: woman, car, umbrella, people, headscarf
Similar Ads
Join the AdRetro Community!
Help support the archive by joining the AdRetro reddit community!
A catalog and collection of vintage, quirky, gay, fashion, tech, gaming and retro advertisements from famous and not so famous magazines.
Ad Collections
All original vintage advertising content on AdRetro is considered fair use or is in the public domain; we claim no copyright or trademark to the original artwork, products and brands. If you believe there is a violation you may submit a copyright complaint and we will quickly respond to it. Use of any of the images on adretro.com is prohibited without prior authorization. See our Terms and Conditions