About this Vintage Print Ad
This advertisement promotes Equitable's Living Insurance policy, highlighting the 'Option to Purchase Additional Insurance' feature. It assures young fathers that they can increase their insurance coverage as their family grows, without needing a medical exam, regardless of their health status. The 'Stork' Option allows for additional coverage after the birth of a child. The ad encourages planning for the future while young and healthy.
- Brand: Equitable Life Assurance Society of the United States
- Product: Equitable Living Insurance with Option to Purchase Additional Insurance
- Tagline: Equitable’s Option lets you buy more insurance without a physical
- Publication: Life Magazine
- Year: 1964
Objects in the advertisement: three men, papers, door, sign (maternity)
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