About this Vintage Print Ad
A black-and-white Bulova watch ad shows a smiling new mother holding a baby while wearing a dainty Bulova 'Leading Lady' watch. The copy promotes the watch as a meaningful gift to commemorate bringing a baby home, emphasizing elegant styling, pride of ownership, durability, accuracy, and Bulova's expertise as America's watch expert. It mentions that Bulova makes the only electronic wrist timepiece, Accutron, and notes a range of 392 styles priced from $25 to $2500.
- Brand: Bulova Watch
- Product: Bulova 'Leading Lady' watch
- Tagline: Happiness is bringing baby home—and getting a Bulova watch
- Publication: Life Magazine
- Year: 1964
Objects in the advertisement: woman, baby, watch, earrings, sweater, plants, building
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