Brand
Tareyton Cigarettes
Product
Tareyton Dual Filter Cigarettes
Publication
Life Magazine
Tagline
Us Tareyton smokers would rather fight than switch!
Year
1963
About this Vintage Print Ad
This advertisement for Tareyton Dual Filter Cigarettes emphasizes the loyalty of its smokers, suggesting they would rather 'fight than switch' to another brand. It highlights the unique dual filter system, featuring an activated charcoal filter and a white filter, which together are claimed to improve the tobacco taste. The ad encourages readers to join the 'Unswitchables' and enjoy the great taste that inspires aggressive loyalty.
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