Brand
Pontiac
Product
Pontiac Grand Prix
Publication
Life Magazine
Tagline
Your pulse rate goes up whenever you see one of these? Relax—you're perfectly normal.
Year
1963
About this Vintage Print Ad
This advertisement showcases the Pontiac Grand Prix, emphasizing its striking appearance and the admiration it receives. The ad highlights the car's 306-bhp Trophy V-8 engine, easy-chair bucket seats, and clean lines. It appeals to the pride of ownership and the attention the car garners, suggesting that it's normal to be excited by its presence. The setting and illustration evoke a sense of luxury and exclusivity.
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