Brand
Metrecal
Product
Metrecal dietary meal replacement
Publication
Life Magazine
Tagline
How to lose weight: 1. Ask your doctor's advice 2. Use Metrecal
Year
1963
About this Vintage Print Ad
This advertisement contrasts ineffective weight loss strategies with the simplicity of using Metrecal, a dietary meal replacement. It claims that clinical studies prove Metrecal helps users lose 2 to 6 pounds per week without feeling hungry. The ad highlights the convenience and variety of Metrecal products, including liquids, wafers, and soups, and emphasizes that millions have had success with just one or two Metrecal meals a day.
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