Brand
Maytag
Product
Maytag Halo of Heat Dryer
Publication
Life Magazine
Tagline
Maytag Halo of Heat Dryers—so gentle you can dry delicate lingerie in them.
Year
1963
About this Vintage Print Ad
This advertisement highlights the gentleness of the Maytag Halo of Heat Dryer by demonstrating that a nylon stocking dried 20 times in the dryer remains as fresh and sheer as new. The ad emphasizes the dryer's low, gentle heat, which prevents scorching and fiber damage, making it suitable for delicate items. It also mentions the convenience of Maytag deluxe models, which are automatic and require no manual temperature or time settings.
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