Manhattan
Manhattan Dura-Wite Shirt
Life Magazine
Y. A. Tittle makes news this Christmas off the gridiron. He’s wearing 'DURA-WITE' of Kodel and cotton, the first polyester blend shirt that’s guaranteed* not to turn dingy or yellow.
1963
About this Vintage Print Ad
This advertisement features Y. A. Tittle promoting the Manhattan Dura-Wite shirt, a blend of Kodel polyester and cotton. The shirt is highlighted for its durability, ability to stay white after repeated washings, and no need for ironing. The ad positions the shirt as a perfect Christmas gift, emphasizing its practicality and long-lasting whiteness.
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