Brand
L&M Cigarettes
Product
L&M Filters
Publication
Life Magazine
Tagline
get Lots More from L&M
Year
1963
About this Vintage Print Ad
This advertisement for L&M Filters highlights the benefits of the cigarette, emphasizing more body in the blend, more flavor in the smoke, and more taste through the filter. The ad suggests that L&M's rich-flavor leaf and modern filter provide a superior smoking experience. The scene is set during the holidays, with a man enjoying a cigarette while playing with a model train, and a woman watching from the stairs, suggesting a family-oriented, festive atmosphere. The ad encourages giving L&M in holiday cartons.
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