Fruit of the Loom
Fruit of the Loom Men's Shorts
Life Magazine
men's shorts with all this seat room for only 69¢!
1963
About this Vintage Print Ad
This advertisement promotes Fruit of the Loom men's shorts, emphasizing their generous seat room and affordable price of only 69¢. The ad highlights the quality construction, including Sanforized cotton broadcloth, reinforced crotch, and extra stitches and seams. It assures customers of satisfaction with a money-back guarantee and mentions the shorts are easy to wash and wear.
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