Edison Electric Institute
Total Electric Home
Life Magazine
We never knew what real living comfort was like until we moved into our new total electric home
1963
About this Vintage Print Ad
This advertisement features a testimonial from the Schultz family, who describe the comfort and convenience of living in a 'total electric home' equipped with modern electric appliances. The ad highlights benefits such as flameless electricity, efficient heating and cooling, easy-to-use kitchen appliances, and full household wiring. It emphasizes cleanliness, safety, and the joy of modern living, encouraging readers to consider the advantages of an all-electric home.
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