Benrus
Benrus Watches
Life Magazine
3 Year Unconditional Guarantee
1963
About this Vintage Print Ad
This advertisement promotes Benrus watches, highlighting their extraordinary three-year unconditional guarantee. The ad emphasizes the beauty and quality of Benrus watches, noting that all parts and labor are guaranteed regardless of the cause of damage. It details the rigorous Benrus Quality Standard, including shock-absorption, non-peelable plating, and the use of fine jewels. The ad also mentions the Epilame coating for lubrication and the precision manufacturing process. Prices for Benrus watches range from $25 to $1,250, and the ad encourages readers to ask their jeweler to show them the collection.
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