About this Vintage Print Ad
This advertisement promotes Scotchgard Rain & Stain Repeller, a fluorochemical fabric treatment that provides a high degree of water repellency for rainwear. The ad emphasizes that raincoats treated with Scotchgard retain their water-repellent properties even after washing and dry cleaning, unlike untreated coats. It highlights the durability and effectiveness of the product, and mentions that it also repels oil- and water-borne stains and resists soil.
- Brand: Scotchgard
- Product: Scotchgard Rain & Stain Repeller
- Tagline: Will dry cleaning make your raincoat just a coat?
- Publication: Life Magazine
- Year: 1961
Objects in the advertisement: man, woman, boy, man with newspaper, raincoat, newspaper
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