About this Vintage Print Ad
This advertisement highlights a 328-mile test run from Detroit to Chicago made by two 1961 Chrysler Corporation cars without batteries, showcasing the reliability and innovation of Chrysler's new alternator. The alternator provided all necessary electrical energy for the engine and heater, even in stop-and-go traffic. The ad emphasizes the alternator's ability to keep the battery fully charged and its benefits for car owners, such as longer battery life and reliable performance.
- Brand: Chrysler Corporation
- Product: Chrysler Alternator (1961 Chrysler Cars)
- Tagline: Detroit to Chicago without a battery
- Publication: Life Magazine
- Year: 1961
Objects in the advertisement: car, buildings, men, steering wheel, road, signage
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