About this Vintage Print Ad
This advertisement highlights the construction of a massive $150 million electric generating plant on the Coosa River in Alabama, designed to supply added power for Alabama and Georgia. The ad emphasizes the plant's scale, its role in supporting industrial growth, and the economic benefits brought to the region through taxes, jobs, and expansion. It also notes the involvement of The Southern Company and its affiliates, and the significant investment made by its stockholders.
- Brand: The Southern Company
- Product: Southern Electric Generating Plant
- Tagline: $150 Million Electric Generating Plant ...One of Nation’s Largest!
- Publication: The Saturday Evening Post
- Year: 1957
Objects in the advertisement: power plant, children, school, electrical insulator, building under construction, aircraft carrier, map, company logo
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