About this Vintage Print Ad
This advertisement promotes Massachusetts Mutual's new Family Plan, an all-in-one life insurance policy that covers Dad, Mother, and children (including those born or adopted later) at no extra cost. The policy provides permanent life insurance for the father, coverage for the wife up to half the amount on the husband, and insurance for each child from 6 months to 18 years old, with the option for individual policies at age 21. The ad emphasizes convenience, low premiums, and comprehensive family protection.
- Brand: Massachusetts Mutual
- Product: Massachusetts Mutual Family Plan life insurance policy
- Tagline: NOW IN A SINGLE POLICY—Life Insurance for the Whole Family
- Publication: The Saturday Evening Post
- Year: 1957
Objects in the advertisement: man, woman, baby, child, chair, suitcase, hat
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