Brand
Philip Morris Cigarettes
Product
Philip Morris Cigarettes
Publication
The Saturday Evening Post
Tagline
Gentle for Modern Taste
Year
1955
About this Ad
This advertisement introduces a new package for Philip Morris Cigarettes, emphasizing its gentleness and modern appeal. The ad targets young smokers, highlighting the fresh unfiltered flavor and the smart new packaging available in King Size or Regular, with a convenient snap-open pack.
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