Sanforized
Sanforized cotton garments
Life Magazine
MISTER! Avoid cotton garments that shrink out of fit. ALWAYS insist on seeing the 'SANFORIZED' trade-mark before you buy!
1954
About this Vintage Print Ad
This advertisement promotes 'Sanforized' cotton garments, emphasizing their resistance to shrinking. Through a series of humorous cartoons, the ad highlights the importance of checking for the 'Sanforized' label to ensure garments retain their fit. The ad targets both men and women, suggesting that Sanforized clothing is suitable for various situations, including medical advice, family approval, military uniforms, and everyday wear. The ad also notes that only fabrics meeting the company's strict shrinkage requirements can use the 'Sanforized' trademark.
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