About this Vintage Print Ad
This advertisement for Turner Construction Company highlights the uniqueness of their services by comparing their portfolio to a 'sample-case' that would include a wide variety of buildings—commercial, industrial, and institutional. The ad emphasizes the company's management experience, integrity, purchasing strength, quality of materials, and construction know-how, as well as the speed and economy of their work. These intangible qualities are presented as essential to customer satisfaction and sound builder selection.
- Brand: Turner Construction Company
- Product: Turner Construction Company building services
- Tagline: A MOST UNUSUAL 'SAMPLE-CASE'
- Publication: Fortune
- Year: 1953
Objects in the advertisement: briefcase, model buildings, skyscraper, church, parking garage
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