About this Vintage Print Ad
This advertisement targets business owners, highlighting the risk of leaving their families with a 'white elephant'—a burdensome business—if they pass away unexpectedly. It promotes the Mutual Benefit Life Special Business Insurance Plan, which provides financial support to help families continue running the business or sell it if needed. The ad emphasizes the plan's flexibility, including its use for retirement funds, and encourages readers to contact a Mutual Benefit Life representative for more information.
- Brand: Mutual Benefit Life Insurance Company
- Product: Mutual Benefit Life Special Business Insurance Plan
- Tagline: Inherited: One White Elephant
- Publication: Fortune
- Year: 1953
Objects in the advertisement: woman, child, man, illustrated elephant
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