About this Vintage Print Ad
This advertisement highlights Liberty Mutual's Humanics program, which focuses on rehabilitation and compensation insurance for injured workers. The ad tells the story of a boy who, after losing an arm, is able to build a toy ship thanks to rehabilitation services provided by Liberty Mutual. The program aims to help injured workers return to productive lives, reduce insurance costs, and support families. The ad emphasizes the benefits of expert care, industrial engineering, and medical services offered through Liberty Mutual's Humanics program.
- Brand: Liberty Mutual
- Product: Liberty Mutual Compensation Insurance
- Tagline: "YOU MADE IT FOR ME, DADDY?"
- Publication: Fortune
- Year: 1953
Objects in the advertisement: boy, toy ship, striped shirt, sign
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