About this Vintage Print Ad
This advertisement uses a playful 'Sleeping Beauty' fairy tale theme to promote Welch's Frozen Concentrated Grape Juice. It highlights the juice's health benefits, including Vitamin C, minerals, and quick food energy, positioning it as a nutritious breakfast drink for children. The ad claims the juice helps children feel energetic and ready for the day, and features a story where the juice 'defeats' the wicked fairy of sleepiness.
- Brand: Welch's
- Product: Welch's Frozen Concentrated Grape Juice
- Tagline: Hurray for the Welch's... CLUNK went the Wicked Fairy!
- Publication: Life Magazine
- Year: 1951
Objects in the advertisement: grapes, can, pitcher, glass, prince, princess, wicked fairy, bed
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