Brand
Welch's
Product
Welch's Frozen Concentrated Grape Juice
Publication
Life Magazine
Tagline
Hurray for the Welch's... CLUNK went the Wicked Fairy!
Year
1951
About this Vintage Print Ad
This advertisement uses a playful 'Sleeping Beauty' fairy tale theme to promote Welch's Frozen Concentrated Grape Juice. It highlights the juice's health benefits, including Vitamin C, minerals, and quick food energy, positioning it as a nutritious breakfast drink for children. The ad claims the juice helps children feel energetic and ready for the day, and features a story where the juice 'defeats' the wicked fairy of sleepiness.
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