1951 Welch's Frozen Concentrated Grape Juice Ad - "Hurray for the Welch's... CLUNK went the Wicked Fairy!"

Brand

Welch's

Product

Welch's Frozen Concentrated Grape Juice

Publication

Life Magazine

Tagline

Hurray for the Welch's... CLUNK went the Wicked Fairy!

Year

1951

About this Ad

This advertisement uses a playful 'Sleeping Beauty' fairy tale theme to promote Welch's Frozen Concentrated Grape Juice. It highlights the juice's health benefits, including Vitamin C, minerals, and quick food energy, positioning it as a nutritious breakfast drink for children. The ad claims the juice helps children feel energetic and ready for the day, and features a story where the juice 'defeats' the wicked fairy of sleepiness.

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