Brand
Shell
Product
Shell X-100 Motor Oil
Publication
Life Magazine
Tagline
Your engine makes this much acid every day ... And it's Acid Action - not friction that causes 90% of engine wear!
Year
1951
About this Ad
This advertisement promotes Shell X-100 Motor Oil, emphasizing its new alkaline formula that neutralizes harmful acid action in engines, which is claimed to cause 90% of engine wear. The ad highlights the oil's heavy-duty and cleansing properties, suggesting it prolongs engine life and prevents deposits. The visual metaphor of acid as a menacing figure reinforces the product's protective benefits.
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