About this Vintage Print Ad
This advertisement promotes Shell X-100 Motor Oil, emphasizing its new alkaline formula that neutralizes harmful acid action in engines, which is claimed to cause 90% of engine wear. The ad highlights the oil's heavy-duty and cleansing properties, suggesting it prolongs engine life and prevents deposits. The visual metaphor of acid as a menacing figure reinforces the product's protective benefits.
- Brand: Shell
- Product: Shell X-100 Motor Oil
- Tagline: Your engine makes this much acid every day ... And it's Acid Action - not friction that causes 90% of engine wear!
- Publication: Life Magazine
- Year: 1951
Objects in the advertisement: engine, hand, beaker, smoke figure, can of motor oil
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