Continental Oil Company (Conoco)
Conoco Super Motor Oil
The Saturday Evening Post
50,000 Miles—No Wear!
1951
About this Ad
This advertisement highlights the durability and protective qualities of Conoco Super Motor Oil, using the metaphor of the 'Hungry Horse Highball,' a giant steel ball used in forest clearing for the Hungry Horse dam in Montana. The ad claims that engines lubricated with Conoco Super Motor Oil showed virtually no wear after a 50,000-mile road test, thanks to its exclusive oil-plating technology. The ad emphasizes the product's ability to extend engine life and protect against wear, even under extreme conditions.
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