About this Vintage Print Ad
This advertisement highlights the durability and protective qualities of Conoco Super Motor Oil, using the metaphor of the 'Hungry Horse Highball,' a giant steel ball used in forest clearing for the Hungry Horse dam in Montana. The ad claims that engines lubricated with Conoco Super Motor Oil showed virtually no wear after a 50,000-mile road test, thanks to its exclusive oil-plating technology. The ad emphasizes the product's ability to extend engine life and protect against wear, even under extreme conditions.
- Brand: Continental Oil Company (Conoco)
- Product: Conoco Super Motor Oil
- Tagline: 50,000 Miles—No Wear!
- Publication: The Saturday Evening Post
- Year: 1951
Objects in the advertisement: man, giant steel ball, trees, cable, car, sign, forest
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