Auto-Lite
Auto-Lite Sta-Ful Battery
The Saturday Evening Post
NEEDS WATER ONLY 3 TIMES A YEAR!
1951
About this Vintage Print Ad
This advertisement compares the likeness of 'Hopalong Cassidy' to highlight how car batteries may look alike, but Auto-Lite Sta-Ful batteries stand out by needing water only three times a year in normal use. The ad features an endorsement by William Boyd, the actor who played Hopalong Cassidy, and emphasizes the battery's longevity and reliability. It also mentions a CBS television tie-in.
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