1951 Auto-Lite Sta-Ful Battery Ad - "NEEDS WATER ONLY 3 TIMES A YEAR!"

Brand

Auto-Lite

Product

Auto-Lite Sta-Ful Battery

Publication

The Saturday Evening Post

Tagline

NEEDS WATER ONLY 3 TIMES A YEAR!

Year

1951

About this Ad

This advertisement compares the likeness of 'Hopalong Cassidy' to highlight how car batteries may look alike, but Auto-Lite Sta-Ful batteries stand out by needing water only three times a year in normal use. The ad features an endorsement by William Boyd, the actor who played Hopalong Cassidy, and emphasizes the battery's longevity and reliability. It also mentions a CBS television tie-in.

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