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About this Vintage Print Ad
This advertisement promotes the International Metro, an all-steel, extra-capacity, multi-stop, light-delivery truck. It highlights the truck's 10-year record of profitability, ease of operation, and reliability for businesses delivering light, bulky packages. The ad emphasizes the truck's dominant position in the market, its economical operation, and the availability of replacement parts. It also mentions the broader International Harvester product line and encourages readers to visit their local dealer.
- Brand: International Harvester
- Product: International Metro Truck
- Tagline: UNCHALLENGED 10-YEAR LEADER
- Publication: The Saturday Evening Post
- Year: 1948
Objects in the advertisement: delivery truck, man, package, house, trees
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