About this Vintage Print Ad
This advertisement promotes Gilsalume, an aluminum roof paint by UGL, which claims to cool buildings by reflecting 70% of the sun's rays, reducing interior temperatures by up to 15 degrees. The ad highlights the product's protective qualities against heat, rain, and snow, and its economic value as only one coat is required. It is marketed as a modern solution for both homes and large buildings, emphasizing comfort and energy efficiency.
- Brand: UGL (United Gilsonite Laboratories)
- Product: UGL Gilsalume Gilsonite Asphalt Aluminum Roof Paint
- Tagline: Actually cools buildings as much as 15°
- Publication: Fortune
- Year: 1947
Objects in the advertisement: building, sun rays, paint can, house, trees, chimney, ugl logo
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