Fram
Fram Oil Filter
Life Magazine
SAVE OIL FOR DEFENSE SAVE YOUR MOTOR SAVE MONEY
1941
About this Vintage Print Ad
This advertisement warns motorists about the importance of maintaining their oil filters, especially during times of defense-related shortages. It promotes the Fram Oil Filter as essential for saving oil, protecting engines, and saving money. The ad highlights the unique features of Fram filters, such as their patented design and effectiveness in removing contaminants, and encourages drivers to get a free Fram Dip-Stick Test at their dealer. The ad also notes the use of Fram filters in U.S. Army vehicles, emphasizing reliability and national importance.
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