About this Vintage Print Ad
This advertisement from the Insurance Company of North America highlights the importance of fire prevention and safety in restaurants. It features the 'White Fireman,' a symbol of the company's loss-prevention engineering service, advising a restaurant owner to install proper safety equipment to reduce fire risk and insurance costs. The ad emphasizes the benefits of taking preventive measures for both safety and lower insurance premiums.
- Brand: Insurance Company of North America
- Product: Insurance Company of North America Fire Insurance
- Tagline: "You're cooking up trouble for yourself"
- Publication: Life Magazine
- Year: 1940
Objects in the advertisement: man, chef, menu, fireman, kitchen, pots, stove, smoke
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