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About this Vintage Print Ad
This advertisement promotes Koroseal, a synthetic coating developed by Goodrich. The ad highlights its use for making various household and personal items—such as curtains, coats, tablecloths, and raincoats—waterproof and soilproof. It emphasizes Koroseal's ability to protect fabrics from water, dirt, and stains, while remaining odorless and non-tacky. The coating is described as transparent, virtually invisible, and easy to clean, offering lasting protection and convenience for a range of applications.
- Brand: Goodrich
- Product: Koroseal synthetic coating
- Tagline: New synthetic coating by Goodrich makes curtains, coats, tablecloths, anything waterproof, soilproof
- Publication: Life Magazine
- Year: 1940
Objects in the advertisement: man, woman, curtains, tablecloth, table, shower curtain, bathtub, flowers, golf club, apron, window, plate, vase
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