About this Vintage Print Ad
This advertisement promotes the growing popularity and social acceptance of wine, particularly California wines, among American hosts and hostesses. It highlights testimonials from well-known personalities and everyday people, emphasizing wine's moderate, relaxing qualities and its suitability for various occasions. The ad also provides tips for serving wine and suggests that it is an inexpensive, high-quality choice for entertaining guests.
- Brand: California Wines
- Product: California Wines
- Tagline: These days more people than ever before choose Wine
- Publication: Life Magazine
- Year: 1940
Objects in the advertisement: woman, wine glasses, wine decanter, table, dinner plates, steak, wine bottles, grapes, group of people
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