Brand
California Wines
Product
California Wines
Publication
Life Magazine
Tagline
These days more people than ever before choose Wine
Year
1940
About this Vintage Print Ad
This advertisement promotes the growing popularity and social acceptance of wine, particularly California wines, among American hosts and hostesses. It highlights testimonials from well-known personalities and everyday people, emphasizing wine's moderate, relaxing qualities and its suitability for various occasions. The ad also provides tips for serving wine and suggests that it is an inexpensive, high-quality choice for entertaining guests.
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