Brand
Air Step Shoes
Product
Air Step Shoes
Publication
Life Magazine
Tagline
The shoe with the magic sole
Year
1940
About this Vintage Print Ad
This advertisement promotes Air Step shoes, emphasizing their combination of modern style and traditional comfort. The ad highlights several shoe models, each with unique features such as bows, suede, and alligator accents. The 'magic sole' is marketed as providing the comfort of walking barefoot on springy grass, while maintaining a stylish appearance. The ad targets women who want both fashion and comfort in their footwear, and mentions a price of $6 for the shoes.
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