About this Vintage Print Ad
This advertisement promotes Florsheim shoes, specifically highlighting 'The Anchor, S-780' model. It emphasizes the durability and longevity of Florsheim shoes, claiming that they offer 'the extra wear of a second pair.' The ad suggests that Florsheim shoes are crafted from high-quality materials, resulting in better mileage and lower long-term costs. The shoes are described as being made from natural Mocco calf with a heavy crepe sole. The price is listed as $9.50, with some styles higher.
- Brand: The Florsheim Shoe
- Product: Florsheim The Anchor S-780 Shoes
- Tagline: We've Lowered the Rate of Shoe Mortality!
- Publication: Esquire Magazine
- Year: 1938
Objects in the advertisement: shoes, pants, text
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