About this Vintage Print Ad
This advertisement promotes the Lincoln-Zephyr V-12, highlighting its modern design, 12-cylinder engine, and unique position in the medium-price field. The ad emphasizes the car's smooth power, comfort, and advanced features, such as its ride quality and fuel efficiency (14 to 18 miles per gallon). It appeals to those who appreciate performance, comfort, and the prestige of owning a 'twelve.'
- Brand: Lincoln
- Product: Lincoln-Zephyr V-12
- Tagline: Thoroughly modern—and the only car of its kind
- Publication: Esquire Magazine
- Year: 1938
Objects in the advertisement: car, man, woman
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