About this Vintage Print Ad
This advertisement promotes the Knothe Expanso Belt, highlighting its innovative design featuring hidden springs behind the buckle that allow for easy expansion and comfort. The ad emphasizes the belt's scientific construction, which eliminates the need for traditional notch adjustments and provides active comfort without suppression. The product is marketed as a new comfort principle exclusive to Knothe, offering freedom and adaptability to the wearer's waistline. The price is listed as $1.00 to $5.00 depending on the quality of leather chosen.
- Brand: Knothe
- Product: Knothe Expanso Belt
- Tagline: Gives a man his freedom
- Publication: Esquire Magazine
- Year: 1938
Objects in the advertisement: man, belt, buckle, spring diagram, text
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